After Justin Bieber Calvin Klein’s advert as
the face of their spring campaign the designer brand has amassed 3.6 million
followers across its social media channels. It shoot gest 5times more social
media mention than Kim Kardashian’s paper cover
The campaign's hashtag #mycalvins generated 1.6 million Twitter mentions in the
first 48 hours; that's five times the amount of #breaktheinternet mentions that
Kim Kardashian and her bare derriere accumulated for Paper Magazine.
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