Sunday, 25 January 2015

Kim who?Justin Bierber’s Calvin Klein takes over the internet

After Justin Bieber Calvin Klein’s advert as the face of their spring campaign the designer brand has amassed 3.6 million followers across its social media channels. It shoot gest 5times more social media mention than Kim Kardashian’s paper cover


The campaign's hashtag #mycalvins generated 1.6 million Twitter mentions in the first 48 hours; that's five times the amount of #breaktheinternet mentions that Kim Kardashian and her bare derriere accumulated for Paper Magazine.


No comments: